EU Trademark Registration
One EU trademark gives you one filing across 27 countries. For sellers expanding across Europe, that is the big draw: one application, one right, one Brand Registry-friendly credential for the whole bloc.
One EU trademark gives you one filing across 27 countries. For sellers expanding across Europe, that is the big draw: one application, one right, one Brand Registry-friendly credential for the whole bloc.
Yes. A single EUTM covers all EU member states, including Germany, France, Italy, Spain, and the Netherlands.
No. Post-Brexit EU filings do not cover the UK. If you want both, file both.
Usually yes, and that's why EU is still attractive. In practice many sellers use the filing number early, but Amazon's current review rules still control the outcome.
Not in the same way Canada or Japan does. EUIPO mainly looks at absolute grounds, while conflict risk usually shows up through opposition from earlier right owners.
Fast Track helps move examination faster when the goods and services are drafted the right way. Good drafting is part of the strategy, not a minor detail.
No. Genuine use in part of the EU can be enough, but you should still keep clean evidence of real commercial use.
If you are only active in Germany, a German filing can be cheaper and faster than a full EU filing.
Because the EU right is unitary, a problem in one country can poison the whole filing.
It is not enough for the mark to sound distinctive in English if it is descriptive in German, Spanish, French, or another EU language.
EU Fast Track is useful, but Germany is still the more common speed-first option.
It does not. If Britain matters, budget for a separate UK filing.
The second class is cheap in the EU, but after that the class economics change. You still need discipline.
EUIPO uses tiered class pricing. The first class is the expensive one, the second class is relatively cheap, and classes beyond that cost more again.
| Fee Item | Amount | When Payable | Notes |
|---|---|---|---|
Application — First Class | EUR 850 | At filing | Covers all EU member states |
Second Class | EUR 50 | At filing | Very cheap add-on compared with the first class |
Each Class Beyond Two | EUR 150 / class | At filing | Applies from the third class onward |
Does one EU trademark cover all the main Amazon Europe marketplaces?
Yes. A single EUTM covers all EU member states, including Germany, France, Italy, Spain, and the Netherlands.
Does an EU trademark still cover the UK?
No. Post-Brexit EU filings do not cover the UK. If you want both, file both.
Can a pending EU application be used for Amazon Brand Registry?
Usually yes, and that's why EU is still attractive. In practice many sellers use the filing number early, but Amazon's current review rules still control the outcome.
Does EUIPO examine similar earlier marks?
Not in the same way Canada or Japan does. EUIPO mainly looks at absolute grounds, while conflict risk usually shows up through opposition from earlier right owners.
What is EU Fast Track and should I care?
Fast Track helps move examination faster when the goods and services are drafted the right way. Good drafting is part of the strategy, not a minor detail.
Do I need use in every EU country to keep the registration alive?
No. Genuine use in part of the EU can be enough, but you should still keep clean evidence of real commercial use.
Yes. A single EUTM covers all EU member states, including Germany, France, Italy, Spain, and the Netherlands.
No. Post-Brexit EU filings do not cover the UK. If you want both, file both.
Usually yes, and that's why EU is still attractive. In practice many sellers use the filing number early, but Amazon's current review rules still control the outcome.
Not in the same way Canada or Japan does. EUIPO mainly looks at absolute grounds, while conflict risk usually shows up through opposition from earlier right owners.
Fast Track helps move examination faster when the goods and services are drafted the right way. Good drafting is part of the strategy, not a minor detail.
No. Genuine use in part of the EU can be enough, but you should still keep clean evidence of real commercial use.
The price does not include official fees.
We never recommend buying the most expensive option, but rather the one that is most suitable.
| Feature | Basic Plan $399 | Standard Plan $599 | Premium Plan $799 |
|---|---|---|---|
| Service Price | $399 | $599 | $799 |
| Service Price | $399 | $599 | $799 |
| Government Fees | ✗ | ✗ | ✗ |
| Included Class | 1 | 3 | Unlimited |
| Filed by a licensed attorney | ✓ | ✓ | ✓ |
| Office Action Response | ✗ | ✓ | ✓ |
| Professional Consulting | ✗ | ✓ | ✓ |
| Priority Filing | ✗ | ✗ | ✓ |